Google Adwords

google adwords

Google Adwords is a paid advertising service provided by Google to build brand visibility.

Have you ever googled something and noticed the little ‘sponsored’ adverts that pop up on the top of a search? Those are generated by Google whenever someone searches for a keyword relevant to a business. They’re great for targeting customers who are already searching for what you do (or sell). The best thing? You only pay when someone clicks on the ad!  However, if you don’t know what you’re doing, the process can start to get quite costly.

Almond Marketing are Google Adwords experts. We can save you time and money by launching an efficient and successful campaign resulting in higher quality clicks and more google traffic than your competitors.

When to Pay for Search?

When you need fast results. If you target your PPC correctly and launch an accurate campaign, your adverts will be available online almost immediately. You may need to trial and tweak the campaign for the first few weeks to ensure accuracy. However, there will be a noticeable rise in clicks immediately, more so in a shopping campaign. This is a great way to kickstart sales or launch a business.

Why Pay for Search?

Google Adwords and other pay-per-click services are effective for small and large budget companies because they target audiences at every stage of the search to purchase journey. The more specific you are when using Adwords, the better your chances at converting every click into a transaction. Experienced Adwords specialists will get you a better return on your adwords investment.

Google Shopping

Hands holding credit card and using laptop. Online shopping

Another pay-per-click service, useful to ecommerce sites. It works by targeting customers searching for a particular product that you sell. Pictures of your products are displayed as part of the google search results. It can work independently, or alongside a Google Adwords campaign.

At Almond Marketing, we understand the ins-and-outs of different strategies to raise your selling profile, and can establish a bespoke marketing campaign that will build you a solid customer base. Our monthly management packages make the most of Google Adwords and Google Shopping in a way that is most beneficial to your business. Our packages are competitive and cover everything from an initial pay per click (PPC) audit to rewriting ill-performing adverts.