Local building, maintenance and home improvement business

home improvement business


Almond Marketing work with a building, maintenance and home improvement SME business based in London and covering the South East of England. Their team delivers a range of projects to homeowners including kitchen and bathroom fitting, painting and decorating, extensions and loft conversions. To grow, the business has a consistent requirement for securing high-quality online leads often in the face of intense local competition.


The Almond Marketing team worked in close consultation with the client’s marketing agency to deliver a range of search engine optimisation services on a retained basis. Our role was to build on the client website’s strong local search results to continually improve conversion rates. This was based on the challenge presented by directory sites such as CheckaTrade and TrustATrader. Our ongoing investigations included building the user experience, improving keyword targeting and developing other website elements that would improve conversions.

As a result, Almond implemented changes across key service pages and delivered noticeable increases in organic conversions. One page, in particular, saw a 400% month on month increase in organic conversions following our amendments.

Almond services include


    Regular Site Health audits and fixing key issues

    Optimising existing pages to convert relevant traffic

    Creating new local landing pages to attract focused traffic

    (for Hammersmith, Chiswick and Putney and Barnes, for example)

    Installing breadcrumb navigation to improve user navigation and page ranking

    Blog topic ideation to funnel visitors likely to convert to the site

    Page redesign to make enquiry conversions the more likely outcome

    Based on the above, Almond also advises the client monthly providing in-depth reporting and analysis to drive key business decisions.


    Example month-on-month results are highlighted below


    Total Organic Traffic


    Organic Visibility

    Share of available traffic based on search engine rank


    Enquiries From a Single Updated Service Page

    Almond is a Certified Google Partner

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