Case Study: How A Local Law Firm Increased Ad Campaign Impressions By 80%

local law firm


A South London law firm had an ongoing need to generate business across general, family and employment law services. They required specialist digital marketing support to design and implement paid-for media campaigns to generate online enquiries.


Almond Marketing designed and implemented pay per click Google Ads campaigns for each of the law firm’s goals. These included regionally targeted variations. Almond advised on strategy before reporting monthly results.


Example May vs April 2020 results include

  • 16,635 campaign impressions (+80%)
  • 559 campaign clicks (+74%)
  • 182 total enquiry conversions (+25%)
analysis team

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