The Benefits of Paid Advertising for Small Businesses

The Benefits of Paid Advertising for Small Businesses

In today’s competitive digital landscape, small businesses often face the challenge of standing out and reaching their target audience effectively. This is where paid advertising comes into play. Paid advertising, when executed strategically, can provide small...
A Guide to SEO for Law Firms

A Guide to SEO for Law Firms

Law firm digital marketing can be challenging, especially in the constantly evolving world of search engine optimization (SEO). One of the main mistakes I see law firms making is that they write their content for a lawyer and not for the general public. For example,...
How Should Copywriters Respond to The Latest Helpful Google Updates

How Should Copywriters Respond to The Latest Helpful Google Updates

On August 18th, 2022 Google announced the “helpful content update” for English users. Widely reported as a crackdown on poor auto-generated content, the announcement formed part of a broader effort to ensure people see more original, helpful content written by people,...
How to Design Posts for Social Media Marketing

How to Design Posts for Social Media Marketing

There are few more competitive places than social media platforms right now. If you’re publishing your company’s posts you’ll recognise the pressure to get noticed. Online attention spans have, according to research, dropped to 2 seconds and 1.7 seconds if...
How To Get High Quality Reviews For Your Business

How To Get High Quality Reviews For Your Business

As a business owner, you know that reviews are important. They can help you attract new customers and keep the ones you have. But getting reviews can be difficult – especially if you’re not sure how to go about it. Luckily, there are some efficient ways to get...