In today’s competitive digital landscape, small businesses often face the challenge of standing out and reaching their target audience effectively. This is where paid advertising comes into play. Paid advertising, when executed strategically, can provide small...
Law firm digital marketing can be challenging, especially in the constantly evolving world of search engine optimization (SEO). One of the main mistakes I see law firms making is that they write their content for a lawyer and not for the general public. For example,...
On August 18th, 2022 Google announced the “helpful content update” for English users. Widely reported as a crackdown on poor auto-generated content, the announcement formed part of a broader effort to ensure people see more original, helpful content written by people,...
There are few more competitive places than social media platforms right now. If you’re publishing your company’s posts you’ll recognise the pressure to get noticed. Online attention spans have, according to research, dropped to 2 seconds and 1.7 seconds if...
As a Digital Marketer, it’s important to keep up with the latest changes and trends in the industry. But even more important is ensuring that you have the skills necessary to be successful in this field. There are many different ways to upskill yourself such as...
As a business owner, you know that reviews are important. They can help you attract new customers and keep the ones you have. But getting reviews can be difficult – especially if you’re not sure how to go about it. Luckily, there are some efficient ways to get...
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