Are you prepared for Google Analytics 4 (GA4)?
New Google Analytics
Google has announced that no new data will be recorded in Universal Analytics on the 1st of July 2023.
GA4 will provide a whole new suite of updated analysis tools. It will provide a wealth of new digital customer insights but is your business GA4 ready?
Why act now?
The use of your current Google Analytics data will be limited in GA4. If you want to build up a useful historical data set before the cut off date, time is running out.
What you can expect from GA4
Stronger event based user tracking
More accurate screen view data
Linked content analysis
Cross platform and device user ID
More customisation options
App & web alignment
The upgrade isn’t automatic. Your website and Google Analytics 4 will need setting before you can benefit from these changes.
What to do next?
Let us manage the set-up process for you now.
- Set-up Google Analytics 4 (GA4)
- Connect to Google Search Console
- Connect to Google Ads (if applicable)
- Set-up events tracking
- Set-up custom dimensions / parameters
- Test events
- Provide recommendations to further improve tracking
We will ensure your website and Google Analytics 4 account is set-up seamlessly. In the case of an e-commerce site, this will include your purchase and revenue tracking. You needn’t skip a beat.
Our team is expecting to be busy transferring our other clients over. Let us know when you want us to start as soon as you can.
Contact us if you need support transitioning your analytics account across.